England Lacrosse is pleased to announce an exciting new partnership with boobydoo, the UK’s leading sports bra experts, to become the Official Sports Bra Partner of England Lacrosse.
The initial two-year partnership will see individual support given to our England Women’s Performance programme with all players having access to the personal sports bra fitting service with the boobydoo team, helping them to make the right choices to fit their personal and sporting needs, and providing them with product to help them succeed on the field.
As part of their commitment to the education of women in sport, boobydoo will also be working with our Aspire Talent programme as Official Sports Bra Fit and Education Partner.
boobydoo’s expert education programme will be delivered to the Performance programme, as well as our younger athletes within the Aspire Talent programme to help educate our young women about the importance of a correctly fitted bra, helping to in turn more widely promote the significance of women’s health in sport.
boobydoo’s support will also filter down through the sport with the team looking to engage with clubs and schools, as a partner at our National Schools Lacrosse Championships, again to offer their education and guidance services throughout lacrosse at grassroots level.
Caroline Royle, England Lacrosse Head of Marketing & Partnerships, said:
“We are extremely excited to be able to announce this partnership with boobydoo and provide our athletes with access to hugely valuable education in this important area.
“boobydoo’s approach of education combined with unparalleled choice of product was a critical component when we were choosing a Sports Bra Partner. Providing our athletes with expert recommendation across brand and style was such an important consideration, and that philosophy will be a cornerstone of the grassroots education.
“It’s essential that our athletes feel as comfortable as they can when on the field to help them reach their full potential, and the expert support and resources provided by boobydoo to all our athletes throughout our talent pathway will be a real step forward for our programme.
“We look forward to working with boobydoo to continue to promote the benefits of a correctly fitted bra and the importance of women’s health in sports.”
Charly Rhodes, boobydoo Director of Sports Brands, said:
“We’re really pleased to be partnering with England Lacrosse, the partnership will allow us to provide tailored education and fit to all levels of the sport.
“With over 20 years of experience, we’ve worked with schools, teams, and organisations to provide tailored solutions for female athletes, but it is the first time we have partnered with a National Governing Body.
“By the age of 14, one in two girls drop out of sport and shockingly, 46% of girls avoid playing sports because of their breasts. Discomfort and a lack of confidence shouldn’t hold them back—and we’re here to change that.
“The National Schools Lacrosse Championships will offer a fantastic opportunity to continue working with the participating schools, changing those statistics for the better, centred around a sport they’re passionate about.”
For more information about boobydoo, their products, and services, click HERE.
