Show up Speed up Step up - Can you keep up? Welcome to the Fly
We are extremely excited to announce the launch of The Fly as the identity for our new National 6 a-side event showcasing lacrosse at the highest level.
The Fly, utilising the new fast and innovative 6s format, will be a pioneering elite level competition featuring the new Olympic-proposed version of the sport.
The Fly emphasises the speed of our sport, putting its unique qualities at the heart of the identity and in particular, epitomising the non-stop, high tempo nature of the 6s game.
Not only does the The Fly represent the fast-paced feel of lacrosse, the name and bold symbol represents its aspirational nature in looking forward to the future, looking ahead to Olympic aspirations for the sport, and looking at what can be possible when the sport is able to let Fly.
The striking orange colour of The Fly takes inspiration from the colour of our lacrosse goals; symbolising the feeling of our players and coaches all focused towards one common goal in achieving success.
The Fly will have the needs and ambitions of its players at its core, allowing our elite athletes to pursue the sport at the highest level while also offering a vision for our youngest players to fulfil their dreams.
GB Lacrosse will take to the field for the first time in a World 6s Championship at the 2022 World Games and The Fly will provide the platform and profile for our top talent to express themselves playing the proposed Olympic format.
The Fly features side-by-side men’s and women’s competitions, giving our athletes absolute equality in profile and performance, bringing together the best players and coaches from across the sport.
The Fly has already engaged with the UK’s top players and coaches through an extensive application and recruitment process, and we can’t wait to share with you all the talent on show this summer.
The best way to keep up with The Fly is across The Fly’s social media channels for first look updates.
England Lacrosse’s Playground to Podium strategy had previously set out plans for a national event to give our athletes a high-profile, high-performance environment, while creating a unique, identifiable flagship brand for the sport to engage with a growing lacrosse market.
Following consultation with key stakeholders and the formation of an event working group with representation from across the sections of the game, The Fly has been developed to meet the objectives of the strategy and signals a significant step forward in helping the sport move to the next level and meet our aspirational goals.